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Global coffee roasting and distribution giant JDE Pits is acquiring the coffee and tea business of Brazilian company Marata.
Part of Brazil’s JoséAugusto Vieira Group (JAV Group) companies, Marata’s coffee business employs approximately 1,200 people while operating two production plants. The company has been roasting and selling coffee in Brazil for over 50 years.
In an announcement today, JDE Pitts said the acquisition will be made in cash. The amount was not disclosed.
“Upon completion, the acquisition will complement JDE Peet’s existing portfolio of brands sold primarily in the southern region of Brazil,” JDE Peet’s said today. “The acquisition will increase JDE Peet’s scale and national coverage in Brazil, a market that offers attractive potential for both volume and value growth. As a result, the acquisition offers long-term value creation potential through attractive revenue and cost synergies.”
Amsterdam-based conglomerate JDE Peet’s was formed through the 2019 merger of US-based Peet’s Coffee and Dutch coffee giant Jacobs Douwe Egberts. Prior to an IPO as JDE Peet’s, both companies were wholly owned by JAB Holding Company, an investment arm of the German billionaire Reimann-family-owned conglomerate that has invested billions of dollars in the coffee industry since its initial acquisition. Pete’s in 2012.
“Over the past three years, we have focused on transforming JDE Peet into a fast-growing, properly invested and more sustainable company,” JDE Peet CEO Fabian Simon said today. “We are now ready to take the next step and continue our disciplined path of geographic expansion and diversification.”
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