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Keurig Dr Pepper (KDP) and its Switzerland-based coffee trading arm, Keurig Trading, have opened a new office in Brazil focused on green coffee sourcing, logistics and quality.
Executives of the public beverage giant and coffee trading subsidiary celebrate the launch of Brazilian business KDP Brasil Global at its offices. Virginha region last week.
In announcing the new subsidiary, KDP and Keurig Trading said the business and its physical location are a “Keurig is Dr. Pepper’s center of excellence for purchasing, logistics, risk management and quality within the coffee supply chain.”
Cyril Janet, managing director of Keurig Trading, said in an announcement from KDP, “Our presence in the heart of the world’s largest coffee-producing region is an important milestone in our journey to create a more resilient and transparent coffee supply chain. “This best-in-class facility gives us the opportunity to engage directly with the Brazilian coffee community and our green coffee vendors, which ultimately helps us deliver the quality and service we owe to our partners and customers.”
At this point, the concept of “transparency” is not widely associated with the Keurig Dr. Pepper coffee supply chain.
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